/// UAE engineering studio
LaunchIt is a Dubai software development studio where senior engineers, amplified by agentic AI, ship production software in the time others spend scoping it. We own what goes live.
You'll talk to an engineer on WhatsApp, not a sales funnel
/// the method
01 / architect
Every build starts with humans. Senior engineers map your domain, design the data model, and decide the calls AI shouldn't make on its own.
02 / generate
Our agentic pipeline turns the architecture into working software around the clock. Code, tests, and infrastructure are generated in parallel, under senior direction.
03 / ship
Nothing ships without senior review. We harden, load-test, and deploy. Then we own the result in production, not just the handoff.
/// shipped builds
/// the lab
Products we run as our own client. Same pipeline, pointed at our own ideas. Launching soon.
One approval portal for UAE teams
Time off, expenses, equipment, and access requests routed to the right approver, with an audit trail and UAE labour law aware leave rules built in.
Branded booking pages for UAE service businesses
Self-onboard in minutes and take paid bookings at your own branded link: classes, capacity-limited sessions, and 1:1 appointments with guest checkout.
AI finance tracking that understands UAE banks
Upload bank statements or paste SMS alerts, and a tiered AI engine classifies every transaction and answers plain English questions about your spending.
Courtside basketball stats, from gym to web
Record every play live from the bench, even offline, then publish games, player careers, standings, and tournament brackets online.
/// what we build
Full-stack product engineering from zero to launch. Platforms that power your business and your customers'.
Replace spreadsheets and manual workflows with purpose-built tools that automate operations and scale with your team.
AI woven into your business processes, from intelligent document handling to automated decision support.
/// the humans
We're a tight team of senior engineers who let AI handle the grunt work, so every line that ships carries a human decision behind it.
Aashik Ahmed
Founder
Aashik started out with internships at Google and Amazon, then spent years at Careem and Huspy building the systems the region runs on. More than a decade in, he saw agentic AI rewriting the economics of software and founded LaunchIt around that conviction: senior judgment on every decision, AI leverage on every build.
/// client signal
Most of our client relationships live on WhatsApp: scoping, updates, launches. This is what the channel sounds like after we ship.
Very easy and smooth to work with, open and receptive to new ideas, ready to bring your visions to life!
Every request I made for my website was fulfilled to the last and smallest detail. They were flexibly available on WhatsApp any time and showed complete dedication to bringing the project to its finished state
they helped us build a fully functional website in less than 10 days, its so smooth and easy to operate ✨🤌
/// start the session
Message us on WhatsApp and you'll talk to an engineer, not a sales funnel. You get an honest technical read on scope, timeline, and whether we're the right team, usually the same day.
replies on WhatsApp, usually within the hour
